Established in 1994, Anchi specializes in the manufacture of brake shoes for passenger cars. Products are designed solely for the high-end aftermarket and the company has no plans of venturing into OEM business.

Anchi currently operates at full capacity, producing 200,000 sets per month. It will be purchasing new equipment to boost monthly output to 300,000 sets by the end of the year to cope with increasing overseas demand. The new automatic drilling machine will be operational by July this year. In addition, the company will be buying its first dynamometer before 2009.

Production at Anchi is heavily export-oriented and output is shipped mainly to the EU and the US. The company first penetrated the European market in 2001 and started sending products to the US in 2004. It plans to boost export sales more than 20 percent by increasing shipments to the US.

Products
Anchi offers more than 700 models of brake shoes, mostly for passenger cars under US, European, Japan and South Korea brands.

Products have a service life of 50,000km and can perform well even under high temperatures as they adopt Hong Kong and Japan technology. This high technological capability enables Anchi to compete directly with upscale Taiwan brake shoe manufacturers.

Semimetallic brake shoes are the company's main product line, accounting for 70 percent of output. Models made of nonasbestos organic materials are the next major category, constituting more than 20 percent of output. The remaining 10 percent consists of asbestos models, although Anchi plans to decrease this further in response to stringent regulations banning the use of asbestos on brake parts.

The R&D team introduces about 20 models each month, requiring 30 days to develop a new item for volume production. Most of the new releases target the North America market.

All information contained in China Sourcing Reports is the result of exclusive, ground-level and definitive research conducted by Global Sources' analysts. Companies featured in these reports may or may not be clients of Global Sources.

	Supplier Profile
	Company background
	Year established		1994
	Head office location		Dongguan (Guangdong)
	Business type		Manufacturer: Direct exporter
	Ownership		Hong Kong-owned/invested
	Factory location(s)		Dongguan, Shenzhen (Guangdong)
	Total factory area		6,000sqm
	Full-time employees		350
	Total annual sales (all products)		US$11.0mn
	Annual R&D spending		US$0.50mn
	R&D % of sales		4.6%
	ISO certified		Yes
	Sales & output: Brake parts
	Annual sales		US$11.0mn
	Share of total sales		100%
	Annual export sales		US$10.5mn
	Total monthly capacity		800,000 pieces
	Average monthly output		800,000 pieces
	Capacity utilized		100%
	Average monthly exports		760,000 pieces
	Export ratio		95%
	OEM/ODM % of exports		•
	• Information not disclosed