A specialist in USB digital products, BTL mainly offers MP3 and MP4 players, computer peripherals and communication devices.

In October 2006, the midsize company ventured into digital photo frames manufacture. While the line currently accounts for only 13 percent of total sales, the company has concrete plans of boosting its production.

Under efforts to double output, BTL will move to a new factory before the end of 2007. With two additional SMT lines, this vertically integrated plant is twice the size of the existing facility and will have 300 workers. The company will apply for ISO certification this year.

All models are RoHS-compliant, and meet CE and FCC standards.

Products
Basic digital photo frames from BTL are priced from US$44 to US$49. These are 7-inch models that support JPEG files, accept CF, MS, SD, MMC and xD memory cards, and have clock functions. Eight-inch versions will be launched in 2007.

Upscale versions range from US$51 to US$61. These can read M-JPEG, MPEG-1/2/4 and AVI file formats, and CF, MS, SD, MMC and xD cards. In addition, the slideshow function plays background music and has various transition effects.

Further, NTSC and PAL video systems are supported. Preferences are set via remote controls and OSD menu.

BTL mainly uses Zoran solutions but other types can be used on request. LCDs often come from Taiwan invested Innolux, which has a factory in Shenzhen. Acrylic and wood, which are the main materials for frames, are sourced locally.

All information contained in China Sourcing Reports is the result of exclusive, ground-level and definitive research conducted by Global Sources' analysts. Companies featured in these reports may or may not be clients of Global Sources.

	Supplier Profile
	Company background
	Year established		2001
	Head office location		Shenzhen (Guangdong)
	Business type		Manufacturer: Exports via agent
	Ownership		Mainland China-owned
	Factory location(s)		Shenzhen (Guangdong)
	Total factory area		1,200sqm
	Full-time employees		170
	Total annual sales (all products)		US$40.0mn
	Annual R&D spending		US$0.40mn
	ISO certified		No
	Sales & output: Digital photo frames
	Annual sales		US$5.0mn*
	Share of total sales		13%
	Annual export sales		US$5.0mn*
	Total monthly capacity		100,000 pieces
	Average monthly output		20,000 pieces
	Capacity utilized		20%
	Average monthly exports		20,000 pieces
	Export ratio		100%
	OEM % of exports		100%
	ODM % of exports		—
	OBM % of exports		—
	* October to December 2006