China's building materials industry is positive that overseas demand will strengthen with the gradual recovery of key economies. Most suppliers are anticipating increases of at least 10 percent in export revenue this year.

To accelerate growth, a number of companies have renewed efforts to increase penetration of North America and the EU. The two areas still account for more than one-fourth of overseas sales, despite the decline in orders.

Several enterprises, however, remain wary of relying solely on the two markets for revenue. To minimize risk, they are eyeing alternative destinations, where demand remained relatively stable during the economic downturn. A number are also reducing exposure to countries that have recently imposed or are planning to levy anti-dumping and countervailing duties.

For the months ahead, the Middle East, Central America and Southeast Asia are considered attractive markets, with consumption fueled mainly by government-funded projects.

This report covers the major products of the industry, namely tiles, doors and windows, flooring, paneling and framework, insulation, building supplies, and building compounds.