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China's footwear industry is optimistic of export sales growth, despite weak overseas demand.
The global financial downturn and the EU's anti-dumping duties on leather shoes have affected China's footwear overseas revenue negatively. From an average 20 percent export growth, the increase in foreign sales slowed to less than 3 percent in 2008.
Even so, economic indicators pointing to sustained recovery in markets worldwide are leading many suppliers to project as much as 20 percent growth in the next 12 months. In addition, measures implemented during the past year to stave off further contraction have been helping companies weather challenges.
Although projections are positive, most makers continue to enforce cost-cutting measures that will help them remain financially viable in case expenses escalate.
This report focuses on the main footwear exported from China – baby, casual, dress, sports, athletic, work, safety and occupational footwear, slippers, and flip-flops.
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