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China's household appliances industry is feeling the effects of the global economic slump as overseas shipments continue to fall. Nevertheless, most suppliers are anticipating orders to rise in the months ahead as the recession wave is foreseen to recede toward the end of 2009.
Overseas revenue for the first seven months of 2009 reached $3.2 billion, down 11 percent from the previous corresponding period. In volume terms, the drop was more severe at 48 percent.
To stay afloat amid diminishing export returns, makers are rethinking their business plans, which include refocusing target markets, product development initiatives and price strategies.
This report covers the major household appliances shipped from China — electric and solar water heaters, space heaters, electric irons, electric fans, vacuum cleaners, and air-treatment appliances, including purifiers, humidifiers and dehumidifiers. Air conditioners and washing machines are excluded.
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