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China's promotional items industry is optimistic that exports will be back on the growth track as the global economy enters the post-crisis stage.
Many suppliers, in fact, are anticipating 10 to 20 percent sales increases in 2010. This forecast is prompted by the upbeat fourth-quarter trend in 2009, during which the estimated number of inquiries was 20 percent higher than in the same period of the previous year.
Consequently, some makers in the country are seeing the opportunity to move up the value chain to recoup margin losses faster. Car dealers, top-tier corporations, airlines and international banking institutions are typical customers for upscale premiums.
This report covers the major promotional items exported from China—wearables, bags, keychains, USB accessories, calendars, drinkware and watches. It also has a section on logo application, which serves a vital role in the line.
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