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China's tools industry is gearing itself to face an uncertain business environment. While suppliers generally expect 2010 to yield better results than 2009, a number believe that exports will not revert to precrisis levels until the next two to three years.
With this outlook, manufacturers and trading companies alike remain keen on keeping their price advantage over foreign counterparts. The strategy is becoming harder to sustain, however, since the outlay for stainless steel and other key raw materials are again on the rise.
To mitigate the effects of cost increases on prices, companies will continue to move the sales mix toward differentiated, higher-value models. Most will focus on the DIY segment, but a number are also expanding their selections of professional tools.
The report covers the major products of the industry, namely hand and powered implements, garden tools and water-distribution devices, and tool storage systems.
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