Toys and games suppliers in China foresee a difficult year ahead, with both internal and external pressures hampering export growth.
Shipments during the 10 months from January 2011 were valued at $9.1 billion, only 8 percent higher than the previous corresponding period. Annual figures are projected to peak at $11 billion, rising 10 percent YoY. The rate of increase, which reached 30 percent in 2010, is significantly lower.
Sluggish overseas sales are predicted to continue in coming months, especially as many countries in the West have not yet rebounded from the debt crisis. Despite the bleak outlook, businesses will carry on with product improvement efforts. This is not only to attract orders but also to meet stricter safety standards.
This report covers the major products of China's toys and games industry, namely action figures, dolls and accessories, puppets, arts and crafts, play vehicles, and stuffed, outdoor, sports, electronic, infant, educational and developmental toys.